adio host David “King” Mashabela has confirmed that he will remain with the South African Broadcasting Corporation (SABC) for another year!
April is a month where South African radio stations embark on changes. – calendar month.
“Today I celebrate 20 years with SABC Radio. 7 years @METROFMSA 3 years at Sales and the last 10 years with @Radio2000ZA I’ve made friends for life both on-air and off-air. Thank you very much for the support. signed for another year,” wrote David Mashabela.
He hosts the Kings & Queens with David Mashabela weekdays from 09:00 – 12:00 in the afternoon.
David Mashabela’s Kings and Queens speak to incredible individuals and extraordinary people of influence from all walks of life mainly women empowerment in any sphere, women in business, women in mining, women in farming, women in arts and women in education.
Over the past 13 years, David Mashabela has acquired a number of skills in the areas of marketing, advertising, communications, and radio. He started his advertising career in client service at Saatchi and Saatchi, where he worked managing relationships between the creative agency and clients, for 6 years.
Whilst at Saatchi he struggled to shake off the radio bug he’d caught at University, and so started freelancing as a weekly radio columnist for City Press, which led to him landing a job at Metro FM, first as the producer on the Breakfast show and then as the producer on the Afternoon Drive.
During the 6 years David spent at Metro FM, he acquired sound engineering and radio creative skills, which led to him producing radio adverts and offering a full-service recording facility. David later got appointed as Creative Director for SABC Radio Sales because of his apparent “impressive” ability to make radio and advertising seem like they were made for each other and his ability to address clients’ marketing challenges with effective creative concepts on the radio.
The time spent at SABC Radio Sales has helped him develop a solid understanding of African Language radio stations and to build relationships with these stations, both in management and with presenters. These relationships come in handy when dealing with a mammoth radio campaign that requires everyone to be on point with their execution.
These rather specialized skills have placed David Mashabela in a unique position to not only speak about Radio, radio production, creative use of radio and effective communication on African Language radio stations with a good measure of authority, but also to deliver the best possible creative product using these mediums. Now David is on the steering committee and also a judge of the MTN Radio Awards.