Lira is the first African role model to be awarded a one of a kind Lira Barbie doll, this is part of Barbie’s 60 anniversary, Shero campaign celebrating role models who make an effort to inspire young girls to be all they can be!
The brand chose women from ages 18-85-years with a diverse array of careers, for the recent release, representing Africa is South Africa’s Lira.
Taking to her Instagram account on Tuesday, she says that she’s proud to have been awarded a one of a kind Lira Barbie doll.
“I am the very first African to be bestowed with this honour and I’m simply thrilled to be honoured in this way,” she says.
The musician who has recently announced separation with husband Robin Kohl, says that she’s excited to align with a brand that is on a mission to show girls more diverse role-models.
“I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are,” shares the excited Lira.
Update: On Thursday Lira said (posting a picture of her and mum posing with the doll), “I kept this a secret from my Mom until the reveal. She was moved to tears, beaming with pride.”
She’s joining A-list celebrities such as Jennifer Lopez, Prince William & Kate Middleton, Beyoncé and Diana Ross to name just a few.
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