Trap King Emtee, real name Mthandeni Ndevu has revealed his own sneaker brand, Emtee. The rapper sent a clear message that he should not be underestimated!
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“I do this for all those who doubted. My very own sneaker! Don’t underestimate me. MY OWN SHOES NIGGA. Not no ambassador shit,” wrote Emtee on Tuesday.
Emtee said that the Emtee Sneaker was made from scratch using the best sole, colors, and designs.
“Made from scratch with the best sole, colors, and designs. @emteerecords They fear me but I never had shit in my life,” wrote Emtee.
Emtee also thanked Spelete for making his dreams come true. “Big S/O to @spelete_official Thank you for making my dreams come true.”
Spelete is South African Clothing Brand, its purpose is to mend the economy entrepreneurial, eradicate youth unemployment in the Clothing and Textile industry.
After leaving Ambitiouz Entertainment who milked him dry, Emtee started his own record label Emtee Records and he has never looked back.
Earlier this year Emtee also called out the record label saying that his debut album Avery never got him a dime to prove that it sold platinum!
“They (Ambitiouz Entertainment) removed Avery from the internet cos it sold platinum plus and, I never even got a 2 bop for the sales,” wrote Emtee Ndevu.
In August last year, Emtee Ndevu released a statement to clarify his position at Ambitiouz Entertainment. He said, over the past few months there has been a lot of speculation in regard to his position at the record label.
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“After some thought and for the sake of my family, friends, and supporters worldwide, I have decided it is best to clarify things and set the record straight.
“Following a long in-depth reflection on my career as an artist, where I am now and where I see myself in the next few years, I have made a decision that the time has come for me to now part ways with Ambitiouz Entertainment,” Emtee Ndevu said in the statement.
READ – Rhythm City’s David Genaro bids farewell after 13 years on the show!
The rapper also took a huge step by adding the CEO title into his resume, he launched Emtee Records, which is the company that released his two latest singles Wave and Brand New Day.
More details about how much and where to get Emtee Sneaker will follow soon.
MGOSI.co.za