Apple Music today announced Limpopo-born singer-songwriter Una Rams (real name Unarine Rambani) as their latest Up Next South Africa artist, a local version of their global emerging artist platform launched earlier this year!
“Where do I even begin? I guess a good place to start would be, ndo livhuwa, which means thank you in Venda. There are so many moments when chasing your dreams feels like it’s not making much sense, you’re met with so much resistance and it takes a lot out of you to keep going.
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“Thankfully, this is not one of them. I’m grateful for moments like these, moments that affirm and remind you that your dreams are not in vain. I’d like to say a big thank you to Apple Music for the reminder and an even bigger one to everyone out there that continues to support me and my music. Don’t stop chasing those dreams,” says Una Rams.
Born to religious leaders in Makwarela, Limpopo, much of Una Rams’ early life was centered around the church, his family, and music. Honing his creative talent as part of the church’s music ensemble alongside his brothers, Una dabbled in music production before making the decision to embark on a solo career.
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Taking his musical cues from artists like PARTYNEXTDOOR, Frank Ocean, and Tyler The Creator, Una Rams is the personification of African cool and has combined his talents to spearhead South Africa’s Gen Z wave as a triple threat versed in rapping, singing, and production, detailing the experiences of the born-free generation.
Una Rams’ latest EP, hold me when it’s cold: a mixtape (2021), is an intimate and romantic collection of songs steeped in ambient mood and serious groove. Featuring Langa Mavuso, Lucille Slade, Muzi, and more and recorded over a period of only a few months, Rams has created a soulful and sensual EP that was inspired by his longing for his girlfriend’s presence as lockdown kept them apart.
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Una Rams will be featured across Apple Music’s South African Up Next playlist [HERE]. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre-agnostic and represents a line-up of artists their global editors are passionate about and eager to expose to a larger audience.
The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr. Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, and Fousheé.
MGOSI.co.za