A young, fresh, musically trained artist and trendsetter, Benny Afroe, raises the bar once again and this time it’s in the form of a never-seen-before marketing strategy!
True to Benny Afroe nature, the rockstar’s EP, Yours Truly which he recently released, has its very own Tinder account doing the rounds on the dating platform. The project is filled with sultry, sexy, and heartfelt love songs, which speak to the artist’s romantic and suave self. So what better way to promote the EP than on the world’s biggest dating platform?
Describing Yours Truly as Benny Afroe’s best work to date, the Limpopo rockstar’s constant hunger to make music and connect with people from different walks of life is what inspired the project, which makes this marketing idea even more fitting.
The campaign was doing really well, with positive responses from the ‘matches’ and over 100 likes, with some saying they have jammed the project already and others admiring the marketing genius of the mini-campaign. All was going well until Benny Afroe’s Yours Truly account was banned by the dating platform in just over a week. In the same week, we saw the YouTube views shoot up to over 68k views.
If you happen to spot Benny Afroe’s Yours Truly while swiping and searching for the love of your life, don’t forget to swipe right and check out the colorful EP available on all platforms.