Bonang Matheba’s brand grows by each second that she dedicates to it, including personally growing each time she connects with Bonang as a person. She has so far managed to know herself individually, which makes sense why she would do so much to protect her legacy – Bonang Matheba.
I have thought very hard and I can’t seem to remember which fellow celebrity that Bonang Matheba screwed or spoke negativity about them on her social media pages – attacking first without being provoked. Does she even have the time to entertain folks that drag her on social media? I doubt she has that time, which will then be wasted time busy spewing negative comments towards other brands instead of growing yours. You would agree with me when I say she does not invest her time in negativity.
Queen B… as she is also known, it is a very powerful title and needs someone to protect, represent, be responsible, be kind and of course, TAKING GIRLS TO SCHOOL – speaking of generosity. A Queen is a mother. A representative of her people and Bonang Matheba has lived up to that title very well.
This is the very same reason Bonang Matheba was and is still addressed as the media darling by some of us. I would be a liar if I can say I recall a single day she gave me a bad attitude or dropped the phone when one is seeking comment on a story – be it a good or bad story, she’s just never rude. Being polite does not mean she does not get hurt by negative publicity or social media bullies. She is a person after all – just like you and me.
Bonang Matheba being a person is the same reason we know about how successful she is. It is the same reason we know her story when she allegedly suffered domestic violence under the hands of ex-boyfriend DJ Euphonik. We all have these nasty relationship scandals, and this does not mean we should judge people based on who they have shared a bed with or mistakes they commit as they grow personally and brand-wise. It is so humbling to see how she embraces life by living a mirror reflection of who she really is.
I always say we should love our problems and by doing so we will be able to find solutions. If we deny our problems because the community will judge us – well, we are wasting time entertaining things that will never grow us, be it brand-wise or personally. This is one strong and powerful skill that Bonang Matheba possesses – she knows how to stay away from toxic people and their environment.
This brings me to why she gets dragged, especially when certain people like AKA top trends? Aka is Bonang Matheba’s history, just like Euphonik and Slikour for the sake of examples. We all have ex’s and we’ve actually taken someone from someone – or someone came to us and we fell in love with them knowing they are in a relationship. Should we be judged? People share, and each person has a certain time with each person. The fall-off with Somizi Mhlongo, not being at their wedding, which I can assure you, that if she rejected an invite that could have reached the media by now.
Let’s learn to move on… life shouldn’t be this hard. I always enjoy reading the #MustFall hashtags, and they can really drag a person without a dime of knowledge, especially when it comes to their personal circumstances.
Tomorrow “they,” busy questioning why they didn’t have enough time to make career progress. It’s sad for real… forgetting that they waste time checking what Bonang Matheba gets up to – she gets up to her business and not yours. She’s securing the bags, and I mean bags! Meanwhile, you’re fully invested in waiting for her to fall. She’s a well-established entity, and I think it’s time that you forget about her even falling.
For me writing about people is something very important – we can either abuse these powerful platforms or tell stories that capture the highest form of honesty. With this I mean, stories should be told as bad or good as they are – they deserve to be told. We should always use bad stories as a means to either admit our faults or use that in looking into our growth (hating the media won’t really help.) I always say writing a story considered to be negative, actually means normalizing the celebrity – showing people that you can hold the highest position in the land, but you’ll make mistakes and it’s normal to do so.
I must admit that at her age, Bonang Matheba has really done well when it comes to finding her passion and allowing it to be her daily focus. She has a vision, and she has managed well to protect that vision from all the negative efforts made with jealousy, including trying to destruct her focus with efforts to expose the assumed bad side of her. Here’s what serious brands do – do not allow your focus to take a short left because of people with ample time to attempt or destroy other people’s careers. Don’t worry about the media unless you can entirely survive without its support.
Radio, TV, print, online, and in the alcoholic beverages industry… what can we say? She’s focused and as far as I am concerned nothing is going to disturb Bonang Matheba when it comes to the businesswoman, she is… She’s a global entity. All we can do is support, rejoice, laugh, and cry with her. Let’s learn to fully embrace each other with clean wishes and pure hearts.
A lot of you can learn a thing or two from Bonang Matheba… She is a powerhouse!
That’s the Editor’s Fish n’ Chips for this week. Remember, don’t read but listen.
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