Season 12 Idols South Africa winner Noma Khumalo’s Joy album price drop has shocked many South Africans. This after a snap of her album was shared on social media showing a price a huge price drop from R109.90 to a lousy R5.00!
MGOSI.co.za took things further and checked Joy’s prince on digital stores and the ones we managed to find it on were Apple Music and Amazon. On Apple Music, the album goes for R89.99 and on Amazon, it goes for $7.99 which is equal to R120,32 in South African rands.
The issue of this album is a matter of online and offline stores. Also, it’s a store’s discretion to decrease the price of goods that are not moving from the shelves. We also need to note that the digital divide is fading each and every day and people are buying music online vs offline or rather physical stores by the actual physical copy of the album. Let’s not act so naive as if Gallo Records is responsible for the decrease in the price of the album by Noma Khumalo.
The price reduction of Joy is quite an embarrassing one but what must a store do when it wants to get rid of stock that is not moving? Throw it away? Any business makes that decision and Noma Khumalo’s album is not the first and last to have such a huge price drop.
According to reports Gallo general manager, Rob Cowling has also confirmed that Noma Khumalo had parted ways with the label in February after both parties agreed on the decision.
“Noma was released by Gallo from her recording contract in February this year. She has not been a Gallo recording artist for over 9 months. Everything with Gallo ended amicably,” Rob Cowling says according to reports.
There are also rumours that the Idols SA star is suffering from depression.
South Africa recently buried another Idols SA star Thami Shobede who also died suffering from depression and was also signed under Gallo Records Company – which is also rumoured to treat artists like sh!t.
Noma Khumalo has a new single out titled Wensizwa (feat. Mzukulu) and it’s released under Bluewave Music.