Cassper Nyovest is now fast joining the team of the most successful men in South Africa after his R100 million partnership with Drip Footwear CEO Lekau Sehoana! rom dropping out of high school at the age of 16 to pursue his rapping career, 13 years later
The Siyathandana hitmaker has dabbled into multiple business ventures including an endorsement with Cîroc and Samsung South Africa to having a record label called “Family Tree Records” and recently scoring the biggest deal with South Africa’s Drip footwear brand calling his sneaker collection “Root to Fame 909s “!
“Dreams come true. I am a young boy from Mafikeng and I never thought I would be able to help design a shoe and put my name on it one day. I never thought that it would be produced by a local footwear brand that has its own distribution plant meaning that we don’t have to sell from the boot. The shoe is selling out quickly and I would like to say thank you to firstly @dripfootwearsa for the opportunity but most importantly the fans for supporting @rootoffame so passionately. I think we have sold out 3 times since midnight and have had to take some of the stock for the stores and sell them online. If you haven’t bought your pair yet. Visit www.dripsa.co.za to get yourself a pair of the 990s.” said the rapper in one of his recent Instagram posts.
After a long-awaited time, we have finally been given access to the sneakers Cassper Nyovest has been raving about. From using Twitter to express his disappointment in having to postpone his launch due to the level 4 lockdown restrictions, to having a successful virtual conference that was streamed not only for his celebrity friends but for all his followers and fans to be present in order to witness his achievement. The rapper has not only managed to Fill Up the Dome but he has managed to fill up shopping carts with his sneakers being sold out within the first few hours and the website crashing due to buyers flocking in numbers to get their hands on the shoe.
This only shows how strong Cassper Nyovest’s fanbase is, as people were willing to stay up until midnight to make sure their drip is amplified with the 990s!
When host Pamela Mtanga asked the artist the reason behind the name “990”, Cassper Nyovest answered, “990 comes from 1990 which is the year I was born, I was born on the 16th of December 1990 and the reason why we removed the 1 is because I’m the one”. He later expressed the variety of colors that people should look out for when the sneaker is launched in the physical Drip Footwear store having the shoe being sold for R990. 00.
Lekau Sehoana has expressed how significant this partnership is to him as he is bringing two different industries together; being a non-athlete personality and an athleisure brand to embody black excellence. “This partnership goes beyond music and sneakers, it’s a showcase of black excellence through the power of collaboration”.
Over the weekend of the 10th of July, he made special deliveries in his Bentley gifting Rich Mnisi, Ntando Duma, Kefilwe Mabote, and DJ Sumbody new kicks with Mihlali Ndamase commenting on the comfort of the shoe.