Speaking about continuously raising the bar and inspiring the youth. South African award-winning creator, singer, actor and entrepreneur Nadia Jaftha has done it again.
This time, it’s with the launch of her international new age creative agency called “Ace Labs” in Dubai.
Nadia has recently announced her new project which intends to help grow the content of creatives.
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Coming back from Dubai, Jaftha told IOL Entertainment: “I’ve always wanted to use my platform to inspire, make people smile and now, help other creators grow their brand while building sustainable businesses in the process.
The artist also added that when she started out in the industry, she had no assistance in what she was trying to do or achieve. Everything she knows now is from her experience.
“When I started out in this industry, there was no formula, template or textbook that could have guided me to where I am today. I just knew what I wanted and had to make it happen with the little knowledge I had when I started as an influencer.
“The fruition of Ace Labs came about because of the questions and messages I get on a daily basis. It was messaged such as ‘how do I become an influencer? Is it a sustainable career? How do I get brands to pay for posts?
“I saw where I could add value and wanted to help people just like me who are starting their journey as a creator/influencer on social media.”
It looks like 2023 has content creators turning a new leaf and branching out to better things. Another example is Lasizwe Dambuza, who also announced his new venture a week ago.
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As a co-founder of Ace Labs, Jafta says she is most excited about leading and helping to create an economy. Where she’ll not only be able to share her knowledge “but at the same time grow in this next chapter of my life.”
Fellow co-founders Chae Francis and Reece Meyer as well as creative director Tara Abrahams recently visited Dubai. To meet with “TikTok” and discuss their partnership. Also how “Ace Labs” and “TikTok” can positively impact the creative economy within South Africa.
The Ace Labs team will also be supporting their client @blockboy. At the world renowned Sole DXB design and creative festival. Where brands such as Adidas, Netflix, Puma and Reebok will be exhibiting, while being entertained by global sensation Jorja Smith.
Jaftha added: “As a new age creative agency, Ace Labs looks to colour outside of the lines and create an environment where a mindset of ‘break the rules’ flourishes.
“Our clients and creators can expect a-through-the-line approach, thump stopping content creation, TikTok Paid Media across METAP with a key focus on building the creator economy, and exploring the benefits of Web 3.
“We’ll be sharing bite size content across our socials @acelabs.co.za (TikTok / Instagram / LinkedIn / YouTube) so be sure to join the Ace Labs community.
“This is only the beginning and we couldn’t be more excited to work with brands and creators to create dope s***”.