outh African rapper Fifi Cooper says Ambitiouz Entertainment signed new artists every day and it ended up being a problem when she had to attend interviews due to lack of road managers. She also says that she was not happy when it comes to finances.
These shocking details came to light on MTV Base Africa’s Behind The Label which featured artists such as Emtee, Gigi Lamayne, and Priddy Ugly to name a few.
Fifi Cooper says that she was signed with Ambitiouz Entertainment from 2015 to 2017 February, and had released a song titled Kisses ft AB Crazy.
“Before we recorded we had a meeting where I was given my contract, went through it and I was happy with everything regarding the contract.
“There were a lot of new artists coming in every day and it ended up being a problem when I had to go to interviews because there were not enough road managers or the studio is fully booked because these new artists have that pressure of making sure they drop albums… Obviously, when it comes to money I was not happy with the finances. The payment plan was very weird for me and it felt like an allowance,” shares Fifi Cooper.
Fifi Cooper says a lot of things ‘boiled up’ and she thinks for a year she wanted to exit but she felt she was not ready.
“When Gigi got there she just started dissing me. I know definitely that we were all not happy,” says Fifi Cooper.
Gigi Lamaybe says the label had put her up against Fifi Cooper.
“They would say you need to go for this person because this person is a problem…” says Gigi Lamayne and also a lot of things didn’t make sense in terms of how things were conducted.
Meanwhile, Emtee says he was very happy when he won his first hip hop award but the ‘boss’ approached him and said, “Give me what’s mine,” and he stood there trying to figure out what was his.
“I looked at the award and I saw it’s written Emtee. I looked at him and he repeated the same. I gave him his thing and left without a debate,” says Emtee.
Emtee says what he can tell people is that he has never taken a single award home. He has never stayed with an award for more than 24-hours after receiving it.
Ambitiouz Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo, a brother to the South African politician, Supra Mahumapelo.
B3nchmarq was also featured on Behind The Label… Do catch more shocking revelations MTV Africa channel 130 on DStv on Thursdays at 16:30 and again on Saturdays at 09:30 (CAT). Behind The Label, S1 airs every Wednesday, exclusively on MTV Base.