It’s been half a decade since we’ve been helping Cassper Nyovest to his #FillUp initiative that has been doing well according to an eye observation, writes Buchule Raba.
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However, the question that deeply cuts through our hearts is the fact that we are in this COVID-19 pandemic and he’s not so vocal or any action about hashtags like #FillUpOurStomachs, of which I feel like with his social media power/influence he should be in the forefront.
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It’s really sad to see people that are so vocal about petty issues like social media slices of beef being mum at this point in time, especially with hashtags.
His rivalry AKA decided to shower us with a lame social media prayer, saying we need to pray. How do we pray on empty stomachs? Have we forgotten that the same God he’s referring us to helps those who help themselves?
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I do get the donations towards education, giving people a chance to get work experience during his #FillUp series – thank you Cassper, but we have a disaster now. What’s your aid towards helping the very same people that made #FillUp a success?
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Is this era not fancy enough for you to lend a helping hand? A rhetorical question that doesn’t need an answer. Cass, do you understand the historical impact this will have in me, you, us and the future generations? Don’t you want to go down in what I term “history of helping”?
It’s been five years now since FillUp started and since then the muso has managed to beat the odds! Haters had to swallow the FillUp pill… who is FillUp? Simply put, it’s the very same people that FillUp your venues to the ribs.
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I won’t shy away from the very fact that Cassper Nyovest is a well-established artist, event organizer, and CEO of Family Tree – which actually compels me to bark at him so hard.
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Let’s also point out that we as FillUp folks, well, we are the same more than 2-million social media followers that he sold Samsung so powerful to us, and we bought into that. Now, how come Samsung is not saying “Cassper, the country is going through the COVID-19 pandemic and we need to use you once again to speak to your fellow South Africans. Ask them how can we FillUp their stomachs up,” something like #FillUp #FillUpOurStomachs x #SamsungXCassperFillUpOurStomachs.
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With the above idea being communicated, well, you’ll see that it doesn’t leave Cassper’s #FillUp concept behind at all. It’s a win-win kind of situation.
Not so long ago Refiloe Phoolo aka Cassper Nyovest, together with luxury vodka brand Cîroc recently launched a limited edition bottle to celebrate five successful years of the Fill-Up series.
Nyovest was named the vodka’s new ambassador three-years-ago.
READ – Mufasa and CÎROC celebrate 5 years of #FillUp series!
I bet, his answer will go something like he doesn’t brag on social media when he helps people. I get that, but we need you more than ever now Cass. It’s time for hashtags that are not profit-driven. Let’s kill Amademoni together!
It seems like these brands are more about what is that they can derive using Mufasa’s brand. This is the time we need to see hashtags that speak to the FillUp community at large.
MGOSI.co.za
