AKA responding to fan who said to him that Reebok SNEAKA was special because it represents one of their own!an you believe they didn’t pay me a single cent for this? Not one cent, those were the words of
And AKA has confirmed that there was no contract for the SNEAKA brand Reebok. “Only my contract as an ambassador. A contract regarding the #SNEAKA doesn’t even exist.”
AKA said that “sh!t happens” and in Reebok’s mind they thought they were doing him a favor.
“Well, the same thing that happens most of the time … you bring a brand (Reebok) back from the dead and someone in some office in Cape Town can’t stand to pay you more than they make in a year,” wrote AKA.
AKA said that he had no choice because it was always a dream of his to have his own sneaker and it seems like Reebok took that advantage.
“I had no choice… it was always a dream of mine to have my own sneaker. I guess that’s why I took a shitty (Reebok) deal in exchange for doing something for the culture.
“At the end of last year, they (Reebok) told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly,” wrote AKA.
AKA said that Reebok told him that he would be offered free clothing every month but he would no longer be paid his monthly retainer.
“I was then told I would be offered free clothing every month but I would no longer be paid my monthly retainer. Oh well … lesson learnt,” wrote AKA.
Supa Mega also said that he’ll probably never release more pairs with Reebok.
“Probably never again. They refused to give me any sort of payment or royalty,” he wrote.
In conclusion, AKA said that those who have purchased SNEAKA should hold on to those pairs because they would definitely be collectors’ items one day.
“So yeah, that’s the story. Hold onto those pairs … they will definitely be a collectors’ item one day,” said AKA.