maPiano Most Streamed: Spotify has revealed that South Africans like to party regardless of the COVID-19 lockdown restrictions imposed by the local government under the Disaster Management Act!
The music streaming platform admits that South Africans may be spending more time at home, but live-streamed concerts have been all the buzz.
According to popular AmaPiano producer, DJ Maphorisa, ‘’AmaPiano is a sound for everyone, across all ages. Families are quarantined together, the kids are playing these songs all the time and now their parents are also falling in love with AmaPiano. What also keeps AmaPiano at the forefront are the new trending dance moves that pop up. People are learning these dance moves so that they can post them to their socials.”
While people around the world continue adjusting to spending more time indoors, Spotify has seen new streaming trends emerge.
Based on global data pulled between 17 April – 17 May, listeners are soundtracking activities from home-schooling to painting to dying their hair.
And let’s not forget cleaning: Spotify has seen a more than 40% increase in listeners around the world creating playlists to enthusiastically clean their homes to (and not-so-enthusiastically, based on TLC’s “No Scrubs” being a popular song choice in these playlists). And just because we have been in lockdown, doesn’t mean that locals aren’t taking some time to have a little fun.
AmaPiano remains a popular choice, especially for those looking to add some new dance moves to their socials.
Here’s a round-up of some of the trends Spotify has seen:
- South Africans like to party: Yes, we may be spending more time at home, but live-streamed concerts have been all the buzz. With so many artists and DJs treating their fans to their music, fans have also been enjoying their own private parties.
- During this time, South African listeners have shown us how much love they have for AmaPiano – making it the most streamed local genre in the country on Spotify.
- This is highlighted by the popularity of the AmaPiano Grooves playlist over this period, and it’s easy to see why. The playlist features AmaPiano stars, Scorpion Kings with “Indaba Ka Bani,” “Ndikuze” by Major League Djz, Tikoloshi by Soweto’s Finest and more.
- Phiona Okumu, Spotify’s Artist and Label Partnerships Manager for South Africa weighs in on how South Africans have embraced AmaPiano on the platform. “In such a short time we’ve seen AmaPiano’s audience on Spotify expand even during this unprecedented time. I think this speaks to the connectedness the genre breeds amongst its fans at a time when they can’t physically get together.’’
- Working from Home is better with music: We’ve seen a more than 1,400% increase in working-from-home-themed playlists created between 17 April – 17 May (compared to the first ten days in March).
- The most added track to these playlists is “Work From Home” by Fifth Harmony (feat. Ty Dolla $ign). Other popular songs added to these playlists include: “Blinding Lights” by The Weeknd, “Light On” by Maggie Rogers, “10,000 hours” by Dan + Shay (with Justin Bieber), “Boss Bitch” by Doja Cat, and “Delicate” by Taylor Swift.
- Listeners have been busy cleaning: Yes, cleaning Spotify has seen about a 40% increase in cleaning-themed playlists being created and a more than 65% increase in the streaming of those playlists in the past month.
- On Spotify, users have created more than 940,000 cleaning playlists. Popular song choices include “Uptown Funk” by Bruno Mars and Mark Ronson, “No Scrubs” by TLC, “Roar” by Katy Perry, “Toxic” by Britney Spears, “ Brightside” by The Killers, and “Work” by Drake and Rihanna.
- Spotify’s popular “Cleaning Kit” playlist has seen about a 30% increase in streaming.
Unless otherwise stated, all data was collected between 17 April- 17 May 2020. Where percentage increases are shown, Spotify compared data from 17 April – 17 May to the last week in February 2020. Data is global unless otherwise stated.
To see the full data collected and seen by Spotify click [HERE].