outh African radio and television personality Masechaba Ndlovu has introduced My Personal LifeLine, an App that gives men and women the power to act immediately if they or their families need to deal with a traumatic criminal event.
“I survived a home invasion where five gunmen broke into my home… tied me and my kids’ nanny up with cable ties, put us on our stomachs and ransacked our home for over an hour,” Masechaba Ndlovu
” It gives you access to a suite of services to help you overcome trauma, escape a bad situation, protect your family, and get back on your feet afterwards,” reads the about page on the MPLL website.
The benefits on the website are:
- Emergency Medical Response
- Rape and HIV Assistance
- Trauma and Assault
- Crime Victim Assistance
- Domestic Violence Assistance
MPLL as an idea is derived from Masechaba Ndlovu’s two horrific experiences she went through in 2019.
“2019 has been a very challenging year… very very challenging, I was robbed twice. I survived a home invasion where five gunmen broke into my home… tied me and my kids’ nanny up with cable ties, put us on our stomachs and ransacked our home for over an hour. It was absolute torture. I didn’t know how it was going to end. By God’s grace and with the help of really amazing neighbors and a very brave son, my 11-year-old child we were able to call for help and fortunately no one was harmed… But the trauma takes time to heal,” says Masechaba Ndlovu in a video she posted on social media promoting the App.
Masechaba Ndlovu says that she’s a strong woman and she’s self-driven but even for someone as tough as she is the robbery left her vulnerable and helpless.
“… My car was stolen and eventually recovered. And as much as I was open about my experience I don’t think I’ve opened up about the pain and how I overcome to be the person that I am here today in 2020 because two months after that my home was broken into again… We managed to escape through a window, my kids’ nanny and I. Help came just in time,” says Masechaba.
Masechaba says the second incident didn’t leave them feeling naked as the first time but it certainly left them traumatized.
“I certainly didn’t want to be in this house anymore. So with all the talk that has been happening around crime, and especially around gender-based violence, I got so sick and tired of the same narrative. So how do we change the narrative from Am I next to taking my power back? So this year 2020 I’ve decided enough is enough and I am so happy to reveal to you something that I’ve been working on with an amazing team that will put the power back in your hands… We came up with a policy ‘My Personal Life Line’ where you pay a very minimum amount of money and it gives you a lot for little,” says Masechaba.
She says that the App is the survival kit that you’ll never know if you’ll ever need.
“I wish I had this kit before everything happened to me but it was inspired by all the experiences that we’ve had as South Africans collectively,” says Masechaba Ndlovu.
You can check out their website [HERE].