Last week JOOX announced the launch of the ‘#Gig2Earn’ initiative to support local musicians currently experiencing financial hardship through an inability to perform live. ‘#Gig2Earn’ invites them to stream directly to their fans via the JOOX live video streaming feature – and get paid to do so!
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JOOX now presents the ‘Big LIVE’ music-streaming concert series, as part of the same initiative, bringing big names in the music game to the JOOX app in aid of up-and-coming artists by creating awareness of the ‘#Gig2Earn’ initiative.
The first ‘Big LIVE’ concert will feature none other than Cassper Nyovest, this Friday 8th May 2020 at 8pm on JOOX. The prominent rapper’s set will be free of charge to watch for all JOOX users, regardless of subscription status, as are all the other artist appearances in the ‘#Gig2Earn’ initiative.
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Viewers watching at home who would like to contribute to ‘#Gig2Earn’ can do so by using the custom-made ‘tip jar’ in the JOOX app – just keep an eye out for it on the Discover page in-app this week.
This ‘tip jar’ works using BUSQR technology, so users can donate straight from the app using a live donation solution. All funds will be shared directly among the artists who performed in that given week. Tips over the Cassper Nyovest Big Live stream will also be donated to the #Gig2Earn artists.
Further, they’ve sent out a communication to their existing ‘#Gig2Earn’ artists encouraging them to register with myfanpark – an on-demand personalized video messaging service that allows fans to request a video message from their favorite musicians to be sent to family, friends or anyone. This is just another way JOOX is committed to improving the lives of local artists during this difficult time.
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Keep an eye on the JOOX social media channels for further ‘Big LIVE’ announcements, and for regular artist updates on our 6-8pm ‘#Gig2Earn’ slots. Currently, all appearances can be viewed through the JOOX mobile app.
If you’re a brand or business who would like to get involved with ‘#Gig2Earn’ you can email your query to artistssupport@joox.co.za. Sponsors are needed to allow the initiative to continue into the indefinite lockdown period.
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