Yesterday, Bonang Matheba tweeted “Nivea, welcome to the B-Force!”. Bonang partnered with skin care brand, Nivea. Apparently last week Bonang asked on twitter for a “brand new ways to keep my skin healthy and radiant especially during winter” she tweeted.
Tweeps recommended the brand Nivea. Nivea sent Bonang their brand a couple of products.
She went on and posted a reel on Instagram. Bonang said she will be trying out the products as she has seen pictures of before and after of using the products. Additionally she said she will be taking her fans on her four week journey of using the products.
In the video, Bonang is wearing a full face of make up. She applied the cream on top of her make up. This did not sit well with the public. People asked how do you promote skin care while wearing make-up. Some went as far as saying that it is false advertising.
In a tweet, Bonang is compared to Natasha Thahane’s post where Natasha is promoting a Garnier ptoduct. The difference was that Natashe was promoting the skin care product bare face while Bonang is wearing make up.
“Bonang promoting a face product with an entire full face beat is definitely where the danger is” said a twitter user.
Bonang had a few people come to her defence. “There’s nothing wrong when some models advertise Lux Soap in a bath tub while wearing a make up!!!.. but it’s wrong when Bonang advertise Nivea with Make Up on???… ya’ll weird asf” a twitter user tweeted.
Some said Bonang was not the problem but the brand Nivea is. “Nivea is wrong. If anything Bonang could have just dressed up and pose next to the product but not apply”.
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It seemed that more people came to the conclusion that Nivea was the one in the wrong. It’s general knowledge that when working with a brand and they ask you to produce content for them, before you can post the content it needs to be approved first. A twitter user said “Nivea SA is one of the useless brands, you can tell the people who are responsible to issue out campaigns they don’t even have brains”.
The user carried on and said “How on earth did they allow Bonang Matheba to put on make up, then promote their brand”.
Other people raised the fact that no one has seen a picture of Bonang without Make up. We wonder if Nivea had said that she should shoot the content bare face would she have agreed.
Will we ever see the Queen B without make up on?