Boitumelo Thulo who is popularly known as Boity is a South African television personality, rapper, actress, businesswoman and model.
Boity took to social media on Friday to announce that she is launching her own hair range in collaboration with Frontrow Hair.
Who would have thought the media personality would branch into the hair industry… We did not see this one coming, “you go girl!”
Taking to social media to announce these exciting news about her pursuit, BE YOU by Boity. Thulo shared that the range is built around three core pillars: Be You, Quality, and Trust.
“We are proud to launch Be You Hair Range in collaboration with @frontrowhair,” she wrote on her social media platform.
The businesswoman also ran a thrilling competition in collaboration with the brand for her followers.
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Be You got its inspiration form the rapper who collaborated with Frontrow Hair to produce this new hair range.
Before launching this venture, Boity said she feels honoured to be one of the women who push and inspire other women. To reach for their dreams.
She added that this brand is just one of many that aims to celebrate women from all angles.
“As a black female entrepreneur, I feel privileged and honoured to be able to inspire other young black women to work hard and to move unapologetically towards their dreams and goals.
“I’m constantly working to create BRANDS that celebrate the multifaceted woman who is in charge of her destiny. Hence… It’s no surprise that this NEXT BRAND I’ll be launching is built on the notion of celebrating and owning our individuality as women… and highlighting the power in Being Whoever You Want To Be!”
The personality also hinted at the name of the brand before even announcing it, “There are so many ways to Be You.”
Be You aims at producing the best quality hair for women, “The BE YOU range is built around 3 core pillars: Be You, products that celebrate whoever you want to be. Quality, you deserve quality. Invest in yourself. Invest in quality hair. Trust, reliable delivery, In collaboration with South Africa’s most trusted hair brand.”
The competition will see winners win prizes of up to R15 000, and jet them off to Cape Town. What a bargain, this will definitely get the ladies gunning for the winning position.
Hairstyles in the Be You range include the Showstopper look, Boss Babe look, and Queen look. All three styles go on sale on 30 July.
To date, Boity already has her own haircare products, a cider, and a perfume range.