DJ Black Coffee says South Africa has no music promoters, but, venue and club owners with a mandate to generate profits for their clubs!nternationally renowned
And this has resulted in him slowing down when it comes to taking gigs at home.
Coffee had a chat with fellow DJ Christos ahead of the Dance Music Summit, to take place in March to talk about promoters in South Africa.
In his opening remarks, Black Coffee said that he doesn’t think people have a problem buying the equipment but putting things together.
“I don’t think people have a problem with buying the equipment. I just think people have a problem of putting things together, and out of the things I see we lack in as a country we do not have promoters. When you have a promoter, you have someone who’s passionate about the game, someone who curates a certain sound and who understands the needs of the DJs that he curates for,” shared Black Coffee.
He went on to say that people who own venues and club owners will not really invest in a really good sound system, well, because they’ll rather invest in the furniture and how the place looks.
According to him, they are not passionate enough, which is what makes a big difference with what is happening outside the country.
Black Coffee said that abroad it is not about affording to book a DJ, but the club becomes iconic based on who was booked before.
He said that promoters should know how important it is to create a reputation of their club, which will, in turn, allow them to have access to DJs.
“I feel like what our country needs are promoters, people who are passionate and who understands what it is to build there whether it’s a club or a venue.
“One of the reasons I slowed down in taking gigs here at home is having to go to places what want is not there… It’s always been a problem. They tell you no but so and so is here. No one has complained, why you are complaining,” shared Black Coffee.
He said that is why they decided to limit themselves and start creating events or rather party brands like Africa In Not A Jungle.
He also noted that one of the reasons he stopped doing Bashes is because you get to play with “everyone” and then you get swallowed up by the sound.
Watch Black Coffee’s full interview below: